2013 SCRA Video Contest WINNERS!!

By Lindsey Zimmerman – June 27, 2013
OfflineLindsey Zimmerman

First place prize of $500 - Planting Healthy Roots: A Look at the Right Choice Fresh Start Farmers’ Market
Second place prize of $300 - Demand a Respectful Campaign
Third place prize of $200 - Making It Sane: The Story of a Nonprofit Operated by People with Mental Health Problems


Video 7: Planting Healthy Roots: A Look at the Right Choice Fresh Start Farmers' Market


Darcy Freedman, Heather Brandt, Laura Kissel, Trey Murphy, & Timothy Jacobs

Title of Video: Planting Healthy Roots: A Look at the Right Choice Fresh Start Farmers' Market

Video Focus/Topic/Problem addressed or discussed:

This documentary film is focused on the community-engaged process that we used to start a farmers' market at a federally qualified health center in rural South Carolina. This is the first federally qualified health center-based farmers' market in the state. The film highlights the importance of engaging communities in research processes and emphasizes the community, economic, and health benefits of the market model.

 Location (provide link to YouTube or Vimeo hosted video)/Type of Video file (.mov, .mpg, .wmv):

Length of video (minutes and seconds):



Video content (interview, tour, class, meeting, protest, etc.):

The film includes live footage with a variety of actors involved with forming the federally qualified health center-based farmers' market (e.g., farmers, health center staff, customers, and academic researchers). The film was produced using the coalition model of filmmaking in which filmmakers and stakeholders work together through each stage of a documentary's evolution, starting with conceptualization and concluding with evaluation.


Location of activities in the video (community, location, organization):

Filming was completed in Orangeburg, a rural, majority minority county in South Carolina. Filming was conducted at the farmers' market, which is located at Family Health Centers, Inc., as well as at the farms of participating market vendors.

Participants (leaders, organizers, members, etc.):

Participants include leaders and organizers of the federally qualified health center-based farmers' markets, participating farmers, and consumers.

 Date (of action, evaluation, video creation, etc.):

The film was released in October 2011. We conducted two different dissemination and evaluation activities related to the film. First, from October 2011 to January 2012, we conducted three public screenings of the film in the local community. Pre- and post-film surveys were completed by attendees to assess their perspectives on the quality and content of the film and the influence of the film on igniting personal and collective action. Second, from December 2011 to March 2012, we made the film available for free through advertisements on a variety of public health, community psychology, social work, food security, and community-based participatory research listservs. This resulted in over 400 requests for the documentary from people throughout the United States and several other countries. We conducted an evaluation of the wide-scale dissemination process to understand the types of people interested in the film, their views on the quality and content of the film, and to gain feedback about how they planned to use the film. Currently, the film is available for public consumption through YouTube.

Recommended hyperlinks to other web content (list relevant websites of partners, organization, etc.):

This project is a partnership among the following partners:

University of South Carolina Cancer Prevention and Control Research Network 

University of South Carolina College of Social Work

 University of South Carolina, Arnold School of Public Health 

University of South Carolina, Film and Media Studies Program 

Family Health Centers, Inc.

Recommended relevant search terms for search engines to find this video (examples from the Community Toolbox "Doing the Work" list include: Coalitions and Partnerships, Needs and Resource Assessment, Analyzing Problems and Goal Setting, Change Models, Strategic Planning, Building Leadership, Intervention development, Participation and Membership, Cultural Competence, Advocacy or Change, Influencing Policy, Evaluation, Social Marketing, Grantwriting, Improving organizations):

Intervention development

Participation and Membership

Food Security

Obesity Prevention

Other information:

For more information please contact Darcy Freedman at


About the author

Lindsey Zimmerman

Senior FellowUniversity of Washington School of Medicine


Would you like to comment?

You must be a member. Sign In if you are already a member.

  • 1 version
  • 1 follower
Avg. Rating:
Post Date:
June 27, 2013
Posted By:
Lindsey Zimmerman

Related Content

    Search this area

    About this channel

    • 4 articles

    Viewed 678 times