From the SCRA President
Archives for May 2009 « Recent Articles
Many of you may know what value propositions are, but the term was new to me until recently. A value proposition is a statement that can be given to people who do not know much or anything about community psychologists to indicate why it might be in their interest, and in the interest of their organization, to hire a community psychologist, give a community psychologist an internship, appoint a community psychologist to their board, bring a community psychologist into their (non-community psychology) acade
Employability and Community Psychology: Why We Need a Value Proposition
Maurice (Mo) J. Elias, Ph.D.
Do you know what a Value Proposition is? I had no clue until long-time SCRA member Bill Neigher introduced the term to me a year or so ago. Technically, it is described as:
“A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular…