SCRA Strategic Plan

⌘   Implementation Strategies: Progress and Next Steps

Strategy 1: Operations - Consolidate and make more efficient EC decision-making and related communication processes.  (Presidential Stream and Executive Director)

Progress:

• Policy for approving P&P changes developed and approved
• Policy for annual budget procedures developed and approved
• Guidelines for approving sponsorships external to SCRA developed and approved
• Policy for approving formal partnerships/collaborations developed and approved
• Biennial Hybrid Model developed and approved
• Restructured and implemented new EC meeting structure to focus more on strategic planning
• Revised and consolidated procedures for all mini-grant programs
• Restructured staffing, created new part-time positions (Administrative Assistant, Outreach Specialist), and terminated work with AMC Source

Next Steps:

• Revise student grant process
• Develop staff evaluation process

Strategy 2: Finances - Create a long-term (3-5 year) revenue plan focused on low effort, high impact strategies.  

Progress:

• Draft plan developed, including an analysis of donation patterns among SCRA members

Next Steps:

• Determine what committee/group will be responsible for fully developing the draft plan and prioritizing and implementing the strategies.

Strategy 3: Membership - Improve tracking and monitoring of membership, member engagement, and the value members get from belonging to SCRA. (Membership Engagement and Professional Development Committee, Members at Large)

Progress:

• Moved from using an outside company to manage our database to managing it in-house for greater control, more flexibility and better understanding of our members
• Developed a draft membership plan
• Revised membership application, including gender categories, and implemented new form
• Early Career Survey distributed
• Created new Membership Engagement and Professional Development Committee, and revised MAL Roles to focus more on membership and professional development
• Revised Leadership Development Fellow (LDF) program to enhance leadership mentoring and opportunities for development and engagement of diverse members
• Created Student Membership Circle to encourage, increase, and recognize student members and programs

Next Steps:

• Complete membership plan including operationalization of terms
• Implement plan and tracking system
• Analyze membership data to specifically answer questions regarding the effectiveness of prior membership initiatives
• Establish the Membership Engagement and Professional Development Committee and fully develop Membership Engagement and Professional Development Plans

Strategy 4: Education (Member Data) - Develop processes and capacities to collect data from membership on a regular basis, and to assess key indicators of CP education. (Council on Education)

Progress:

• COE survey of graduate programs in community psychology administered in 2016, planned for 2018.  This survey will include current offerings and interests in development and/or expansion of undergraduate courses/concentrations/ degrees.

Strategy 5: Education - Council of Education to develop a detailed plan for increasing the number of students who learn about and engage in CP via undergraduate, masters, and doctoral education. (Council on Education)

Progress:

• Transitioned COE from a member driven council to a coordinating role for a broader set of activities led by a larger number of SCRA members.
• The Social Media Subcommittee of the COE works to increase the number of undergraduate and graduate students who learn about and engage with the field of community psychology via higher education opportunities.
• Convened meeting of community psychology master’s and doctoral program directors at the 2017 Biennial to review plans and progress to date and provide input for enhancing SCRA and COE

Next Steps:

• Coordinate a master community psychology lecture that can be posted online.  
• Coordinate a community psychology module that can be distributed to textbook publisher/s
• Examine other websites to assess their descriptions of community psychology –provide recommendations.

Strategy 6: Education (Scholarship & Doctoral Training) - Strengthen, support, and promote scholarship and related training.  Take into account advancing and promoting doctoral training. (Research Council)

Progress:

• Proposal for a Research Council was developed and approved; Chair elected; recruitment of members has begun; meeting at Biennial 2017

Next Steps:

• Establish the Council, develop guidelines and agenda

Strategy 7: Visibility (TCP) - Re-design TCP to better meet the interests and needs of SCRA members and the field.  (TCP Editors, Outreach Specialist)

Progress:

• A plan has been developed for integrating TCP with a new e-newsletter and communitypsychology.com (See Strategy 10 for progress on website)
• Meeting with Interest Group Chairs at Biennial 2017 to foster TCP participation

      Next Steps:

• Publish the first e-newsletter in Fall, 2017

Strategy 8: Visibility (Identity) - Develop an integrative identity for community psychology that takes into account the range of programs and disciplines in which the field is taught and practiced, and scholarship is produced.

Progress:

• A document with potential vision and mission statements for the field of community psychology has been drafted
• A process for creating an inclusive and generalizable identity for CP has been drafted

Next Steps:

• Engage in process for creating an inclusive and generalizable identity for CP
• Develop a strategy for the best methods for communicating that vision through the website, e-newsletter, and other outlets.

Strategy 9: Visibility (Collaborations) - Develop strong collaborative actions with other like-minded organizations to further the strategic priorities of SCRA

Progress:

• Policy for approving formal partnerships/collaborations developed and approved
• Formal partnerships have been developed and approved with:
  • Global Alliance for Behavioral Health & Social Justice
  • The Global Journal of Community Psychology Practice
  • B-Stigma Free

Next Steps:

• Develop a system for identifying, tracking and supporting collaborative initiatives, relationships, and partnerships

Strategy 10: Visibility (Website)- Enhance the visibility and accessibility of the SCRA website for internal and external communications. (Visibility and Engagement Committee; Outreach Specialist)

Progress:

• Purchased the domain names communitypsychology.com and communitypsychology.org
• Developed a plan for a new, outward facing website to promote the field of community psychology
• Developed and circulated an RFP for the development of the new website
• Approved and hired a firm to design our website
• Hired a new Outreach Communications Specialist who has:
  • Developed an “Entry Point” form to guide members who wish to develop an outward facing piece for the new website/e-newsletter
  • Collaborated on 3 “Entry Point” pieces with members, including using the new form
  • Sent out emails to over 50 past SCRA award winners inviting them to use the form and collaborate with the Outreach Coordinator to submit their work for the new website
• Approved Community Psychology tagline -- Community Psychology: Social Justice Through Collaborative Research and Action
• Approved Community Psychology logo

Next Steps:

• Review and approve a preview of the website design
• Continue to build out the new website and develop content
• Develop and implement editorial processes for approving content for the new website/e-newsletter
• Take the new website online as soon as we have around 100 pieces of content
• Contract to implement SEO (Search Engine Optimization) efforts (Winter 2018)
• Highlight regional activities and support Regional Coordinators on website
• Publicize mini-grant summaries/successes on SCRA website and TCP